Annie Digs is a premium dog accessories brand, inspired by founder Blair's background in fashion. They're best known for their unique dog bed designs with patterns and colors curated to blend seamlessly with your interior design.
What We Did
Annie Digs' previous Shopify site was not optimized for conversion. The Breathing Disco team audited the old site before revamping the design and building out both a direct-to-consumer side of the site as well as a password-protected retailer side of the site. The Breathing Disco team also helped to design printed sales materials for upcoming trade shows.
The Results
The new Annie Digs website features improved education on PDPs, an easier-to-navigate UX, and a retailer side to the website. Printed sales materials allowed the Annie Digs team to leave potential retailers with materials outlining the Annie Digs story and upcoming product line.
