Email Marketing Meta (Facebook & Instagram) Ad Management Google Ad Management Creative Support Studio Product Photography Shopify Website Updates
About the Brand
Zilker Belts is an Austin-based luxury leather goods brand that prides itself in supporting the local community as well as their partner artisans in Argentina.
What We Did
The Zilker Belts team often refers to Breathing Disco as their "marketing department" as we've been running the brand's marketing strategy from emails to ads for the past few years. The Breathing Disco team is so involved that we even sit in financial planning meeting to advise on marketing budgets. Month-to-month, the Breathing Disco team manages website updates, email marketing, Google ads, and Meta ads. The team also shoots any new products in the Breathing Disco studio and helps design any print marketing materials for trade shows and other retail marketing efforts.
The Results
Breathing Disco’s full-funnel strategy and creative execution have helped Zilker Belts achieve 231%+ growth across revenue and marketing performance since 2021. Email Marketing Revenue showed a 20% lift year over year. Google Ads delivered a 30.43% increase in ROAS. Meta Ads achieved a 243% increase in ROAS demonstrating a strong turnaround in paid social efficiency. Through this growth, the brand has not only scaled into 7-figure revenue but has also earned high-profile collaborations with SXSW, Austin City Limits, Tito’s Vodka, and Texas Exes.
